2.0 PROCESS WORK
<Recap of Task 2>
<Ocean's Twelve> Movie Poster
2004
Out of my 3 sketches, I decided to proceed with Sketch 1 for my final artwork.
< Sketch 1 >
Since I already had sketches outlining what I should do and what I needed to design, I began to further develop my ideas into the digital stage. I started to delegate different parts of the design process by using two Adobe applications to create my work. This allowed me to work more efficiently, as each software was used for specific purposes such as layout arrangement and visual refinement.
< Process Work in Adobe Illustrator >
Firstly, I completed all the main elements in Adobe Illustrator, including creating the background, forming the numbers using shapes, and designing the movie credits area. This stage allowed me to establish the overall structure and layout of the poster. I focused on arranging the composition clearly, ensuring that the hierarchy of elements, such as the number 12 by giving it a stairs design, was well organised. For the text, it was easier for me to align it in Illustrator. Adobe Illustrator was mainly used for constructing clean vector shapes and maintaining precision in the design. Most importantly, it allowed me to clearly evaluate whether the number 12 had enough emphasis in the poster.
For the overall colour scheme, I maintained the colours of the selected artwork but differentiated them by using a lighter red and replacing the white background with a yellowish-beige tone.
< Process Work in Adobe Photoshop >
After completing the basic design in Illustrator, I transferred it into Adobe Photoshop to add the human silhouettes, shadows, and an overlay of cash on the stairs. This stage allowed me to enhance the visual depth and overall composition of the poster. I carefully positioned the silhouettes to support Gestalt principles and strengthen the hierarchy and movement within the overall design concept. The addition of shadows created a greater sense of movement and dimension, making the design feel more dynamic and visually engaging.
3.0 FINAL OUTCOME
Ocean's Twelve_Lim Jia Xuan_Task 3
Rationale
Design Decision
My poster for Ocean’s Twelve was designed to visually convey the film’s style, energy, and narrative through carefully applied design principles. The colour palette is minimalist, using mainly black and beige with touches of red. The principle of contrast is applied through both hue and value, with red gradients placed against the neutral background to draw attention and create visual tension.
Emphasis is established through the large central number “12,” highlighting the movie’s season and serving as the focal point of the poster. Repetition is evident in the multiple silhouettes arranged across the composition, while slight variations in angles and gradients suggest movement, giving life to otherwise still figures. Gestalt Theory, particularly the principle of similarity, further reinforces this sense of motion, allowing the silhouettes to appear as if they are walking together in unison.
Hierarchy is created through typography, with varying font sizes for the number “12,” production credits, and captions. This guides the viewer’s eye naturally across the poster, ensuring the most important information stands out. Overall, the interplay of colour, composition, and visual principles results in a dynamic, engaging design that reflects the sophistication and excitement of Ocean’s Twelve.
Meaning/ Purpose
The purpose of this artwork is to capture and communicate the essence of Ocean’s Twelve, including its style, teamwork, and high stakes heist narrative. Through the use of minimalist colours, dynamic silhouettes, and layered composition, the poster aims to immerse viewers in the film’s stylish and energetic world. By carefully balancing movement, hierarchy, and visual emphasis, the design not only attracts attention but also conveys the excitement and intrigue of the story, allowing the audience to connect with the film’s tone even before watching it. For viewers who have little or no prior knowledge of the movie, the poster also provides visual clues, such as the number of silhouettes and the cash overlay on the stairs, helping them understand the film’s theme and narrative.
Design Principles
1. Word and Image
- Text and visuals work together to convey the film’s theme. The large number “12,” production credits, and captions complement the layered silhouettes and cash overlay, supporting the poster’s narrative.
2. Emphasis
-The bold red number “12” immediately draws the viewer’s attention, highlighting the movie’s season and serving as the focal point of the design.
3. Contrast
- Contrast is created through the use of a minimalist black and white palette with red accents, allowing important elements like the number “12” and cash details to stand out.
4. Gestalt Theory
- The principle of similarity allows the silhouettes to appear as if they are moving together, creating visual cohesion and suggesting collective action.
5. Movement
- The varying angles and layering of the silhouettes create a sense of walking motion, guiding the viewer’s eye across the poster.
6. Repetition
- Repeated use of silhouettes and dual-tone figures enhances rhythm in the composition while supporting the sense of motion.
7. Texture
The overlay of cash texture applied to the stairs adds depth to the poster, giving it a more dynamic and textured quality that enhances visual interest and overall engagement.
4.0 FEEDBACK
Week 7
Nice Artwork, explain why i changed it this way and how the principles played into it.
Week 6
Hari Raya
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