DESIGN PRINCIPLES - TASK 4: FINAL COMPILATION

9/2/26 - 25/3/26 (Week 1 - Week 7)

Lim Jia Xuan  0371026

GCD60804 Design Principles

Task 4: Final Compilation

TABLE OF CONTENTS

1.0 Quick Links

2.0 Final Submission

3.0 Reflection

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1.0 QUICK LINKS

TASK 1 - Exploration

TASK 2 - Visual Analysis & Ideation

TASK 3 - Development & Design

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2.0 FINAL SUBMISSION

Ocean's Twelve_Lim Jia Xuan_Task 3

Rationale

Design Decision

My poster for Ocean’s Twelve was designed to visually convey the film’s style, energy, and narrative through carefully applied design principles. The colour palette is minimalist, using mainly black and beige with touches of red. The principle of contrast is applied through both hue and value, with red gradients placed against the neutral background to draw attention and create visual tension.

Emphasis is established through the large central number “12,” highlighting the movie’s season and serving as the focal point of the poster. Repetition is evident in the multiple silhouettes arranged across the composition, while slight variations in angles and gradients suggest movement, giving life to otherwise still figures. Gestalt Theory, particularly the principle of similarity, further reinforces this sense of motion, allowing the silhouettes to appear as if they are walking together in unison.

Hierarchy is created through typography, with varying font sizes for the number “12,” production credits, and captions. This guides the viewer’s eye naturally across the poster, ensuring the most important information stands out. Overall, the interplay of colour, composition, and visual principles results in a dynamic, engaging design that reflects the sophistication and excitement of Ocean’s Twelve.

Meaning/ Purpose

The purpose of this artwork is to capture and communicate the essence of Ocean’s Twelve, including its style, teamwork, and high stakes heist narrative. Through the use of minimalist colours, dynamic silhouettes, and layered composition, the poster aims to immerse viewers in the film’s stylish and energetic world. By carefully balancing movement, hierarchy, and visual emphasis, the design not only attracts attention but also conveys the excitement and intrigue of the story, allowing the audience to connect with the film’s tone even before watching it. For viewers who have little or no prior knowledge of the movie, the poster also provides visual clues, such as the number of silhouettes and the cash overlay on the stairs, helping them understand the film’s theme and narrative.

Design Principles

1. Word and Image

- Text and visuals work together to convey the film’s theme. The large number “12,” production credits, and captions complement the layered silhouettes and cash overlay, supporting the poster’s narrative.

2. Emphasis

-The bold red number “12” immediately draws the viewer’s attention, highlighting the movie’s season and serving as the focal point of the design.

3. Contrast

- Contrast is created through the use of a minimalist black and white palette with red accents, allowing important elements like the number “12” and cash details to stand out.

4. Gestalt Theory

- The principle of similarity allows the silhouettes to appear as if they are moving together, creating visual cohesion and suggesting collective action.

5. Movement

- The varying angles and layering of the silhouettes create a sense of walking motion, guiding the viewer’s eye across the poster.

6. Repetition

- Repeated use of silhouettes and dual-tone figures enhances rhythm in the composition while supporting the sense of motion.

7. Texture

- The overlay of cash texture applied to the stairs adds depth to the poster, giving it a more dynamic and textured quality that enhances visual interest and overall engagement.

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3.0 REFLECTION

What have I learnt in this module?
Since I took Design Basics during my foundation at Taylor's, this module felt like an advanced continuation of that course. I gained a deeper understanding of the theory behind the elements and principles of design. Building on what I learned previously helped me a lot, as I could easily apply my prior knowledge from the very first class.

What did I enjoy the most?
I enjoyed Task 2 the most, where I completed all the sketches and drafts. As a lover of minimalist design, applying design principles in my sketches challenged me to think about how to make the poster engaging without making it messy.

What did I not enjoy the most?
Sketching was a bittersweet process for me. Overthinking at the start made me question what kind of design to create and which principles to apply. Sometimes, knowing too much about design added pressure and caused me to lose sight of the original purpose, making it feel like I was designing just to meet requirements.

What have I learnt about myself through this module?
This module was a good opportunity to revise what I had learned previously and to further develop my understanding of design principles. I realised that reflecting on past knowledge helps me make better decisions in new projects.

What has changed and what has not in my learning journey?
After a few consultations with Mr Sylvian, his positive and supportive comments helped me build confidence and stop worrying too much about things that might not happen. What has not changed is my habit of spending several days generating inspiration from my own mind rather than looking online, which is the method I am most comfortable with.

What are my aspirations?
I hope to continue developing my design skills to create works that are visually compelling and meaningful. I aim to explore new techniques and approaches that challenge my creativity, while producing designs that communicate ideas clearly and engage viewers.